I will be facilitating a workshop/breakout session at the Be Deviant Social Media Summit on October 23, in beautiful downtown Des Moines. I’m getting pretty excited about it, and it’s not too late to sign up!

Here’s the idea that I am going to talk about, and hopefully a few of us will walk away with a renewed idea of the role social media plays in ministry – and how to be more effective in our approach. (the talk is geared toward church leaders, but there are many takeaways for business owners and non-profit leaders as well)

Idea: Social media is the arm, not the heart or the brain of your ministry (business, organization, etc. etc.).

Focus: Maintaining measurable goals, establishing clear focus and keeping perspective around your social media strategy.

I will expound on what the heart of your ministry is, or should be, what the brain is, and how those two things must be well-established before social media will benefit your cause. At all. But…if your heart is beating and your brain is functioning, your arm can be vital to the way you function.

I have written on the topic a couple times for COLLIDE magazine. To get a feel for where I am coming from, those might be a good place to start; you can read those articles here.

If you have already registered for the Summit, or are planning on it, I’d love to know!