The Creative Theology (Story)Brand
When I enlisted the help of Samwell Creative to come up with some design work for the new blog, I knew I could anticipate a great look. What really sealed the deal for me, however, was not the tremendous design, but the thought that went into the story of the brand. In an email from Sam Duregger I realized the intention that went into creating the logo and design:
Whenever we create we use basic elements to create something beautiful… graphite and paper for a drawing, wood and metal for a building, clay and water for a sculpture… just like God used dirt to create Adam. I added a sprout to theology, because as Christ nourishes our flesh (made of the basic elements of dirt and water) we begin to sprout and grow, becoming a vessel in which God uses to nourish others. So a creative theology is just this… God using the seemingly mundane and dirty to produce something beautiful and impacting.
And this was not clearly laid out for him, which he shares on the Samwell Creative blog. I was, you could say, less than helpful in providing direction for the work.
I knew I wanted two things:
- Simple
- Clean
That clearly doesn’t give a designer much to work with, but after sending him some designs I liked (which were entirely schizophrenic) he dove into my writing content and learned the heart and story behind a creative theology. From there he developed the look that I completely love.
If you are a fan, feel free to take one of the designs and represent a creative theology on your blog!
